'Sprint' is a guide for "solving big problems and testing new ideas in five days". The book is a perfect read for entrepreneurs who have plenty of ideas they want to test. The authors have put together a check-list that

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The book 'Made to Stick: Why Some Ideas Survive and Others Die' provides a practical way to create ideas that are understood, remembered and have a long-term impact. It examines advertising campaigns, urban myths and compelling stories to determine the

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'Words that Change Minds: Mastering the Language of Influence' is a book that describes how different people are motivated by a variety of factors. The book enables you to understand and predict from someone's language in everyday conversation, how they

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'How to Win Friends and Influence People' was a book written by Dale Carnegie in 1936. It was listed as one of the most influential books on Time Magazine and has sold over 15 million copies worldwide. The principles of

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'Thinking, Fast and Slow' is a book about the psychological processes of thought when making decisions. This book contains interesting concepts around how people make decisions and can help us understand why we sometimes make errors in judgements. It can

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